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970 radio | Nevada Senior Guide

Senior Citizen Affiliates: How They Hinder Themselves From Success by Christopher Kyalo

May 7, 2013 by · Leave a Comment
Filed under: Articles 

Senior citizen affiliates should be very grateful for the World Wide Web  because it allows them for the first time to do business without the sort of  prejudice that they are bound to face in the offline world.

Actually one of the amazing things that the net does is to make everybody  equal. Neither the very young nor the very old senior citizen affiliate gets  discriminated against by virtue of their age. It therefore reduces the whole  race to a person’s business skills and ability. Sadly the reality on the ground  is that this advantage has not been able to benefit many senior citizen  affiliates.

There are several reasons why many senior citizen affiliates have found it  difficult to succeed online. Most of these reasons have to do with old fashioned  traditions and beliefs that do not quite fit online.

For example most senior citizen affiliates have been brought up to believe  that anything that is free will tend to be of very little value in terms of  benefits. This is the reason why many of them have stubbornly refused to believe  that the most effective online marketing tool is free. We are of course  referring to articles marketing.

Online the rules are different because Google for example perfected their  search engine over many months before they finally sat down to figure out a way  of generating revenue from their wonderful free tool.

Actually younger people find it a lot easier to grasp and benefit from the  net than senior citizen affiliates.

Learn more about the best home business opportunity from a blogger who rakes in  thousands of dollars… and growing from their home business. Also get the  bloggers’ amazing free report How I used only free articles marketing to get thousands of hits  daily at my site.

Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo

 

Marketing to Senior Citizens – Assume Nothing! by Marte Cliff

May 3, 2013 by · Leave a Comment
Filed under: Articles 

Once upon a time, senior citizens were old people. They were assumed to be  suffering from ill health and in need of care. They sold their homes so they  could move in with children or move to a care facility. Not any more.

Now senior citizens exhibit the same variety of health and fitness as  people much younger. In fact, those who have actively taken care of  themselves are probably more fit than those in their teens and 20’s who shun  exercise and live on junk food.

So, assume nothing, because senior citizens come in many varieties,  with many different goals.

Many choose to remain in their homes, while others want a change of scenery.  But even those want to sell have different reasons.

Some want to get away from excessive maintenance chores. They’ll  choose a smaller home with a smaller yard – or perhaps a condo. They may be in  failing health, but don’t assume so. They may just want to pursue hobbies or  take up volunteer work or be free to travel. Many have something they want to do  that they couldn’t do before, and they don’t want to be tied down by a high  maintenance home.

Others want to find a new home with a large yard, or even acreage, so  they can take up gardening or buy a horse or raise dogs.

Some just want to get away! They’ll sell the old homestead and move  into a motor home so they can see the places they’ve been dreaming about for all  those years when they were tied to work.

Some want to move to a more temperate climate – they’re tired of the  cold and snow and want to get outdoors and play all year. Some have always  dreamed of living on a lake or in the mountains or on the desert. Some wanted to  get away to a small town with a slower pace – or to move to a city with opera  houses and art galleries and the theater. But until now, they were stuck because  they were afraid to move away from their work. Now they can go where they  want.

Of course, there still are those seniors who are selling because they do need  to move in with the kids or to an assisted living facility.

Your job as an agent is to not assume anything. If you want  to sort your lists, set up a capture on your website with information about  downsizing to a smaller home, and a separate capture with information about  transitioning to assisted living. You could even have different pages on your  site – just like you might have different pages and different information for  first time buyers and move-up buyers.

When you get a call to list a home for a senior citizen, go with no pre-set  ideas. Wait and talk to the homeowner before you try to anticipate just what  kind of assistance they need. Otherwise, you’ll risk alienating a new client  before you get a chance to show your stuff!

Marte Cliff is a Freelance Copywriter who specializes in writing for real  estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Real Estate  agents and brokers who are ready to get full value from their websites, she’ll  be happy to put together an entire package – from the web copy to the lead  generation packages that make an agent’s phone ring.

For busy agents on a budget, Marte offers pre-written letter sets for use in  postal mail or in e-mail continuity campaigns. The current selection includes  letters for FSBO’s, Expired Listings, Short Sale sellers, First Time Buyers, and  a set for new agents to send to buyers. Read what’s included in these sets by  visiting http://www.copybymarte.com/pro/prospecting.html

Marte’s weekly ezine for real estate professionals offers tips and hints for  building a successful business. To subscribe, and to see other resources  available for real estate sales professionals, visit her at http://www.copybymarte.com

Article Source: http://EzineArticles.com/?expert=Marte_Cliff

 

Nevada-Senior-Guide KNUU 970 Radio – Las Vegas

August 10, 2011 by · Leave a Comment
Filed under: Leisure 

www.970knuu.com


  • Senior Industry Network Group Events

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    9175 W. Oquendo Rd.
    Las Vegas, NV 89148

    S.I.N.G. Agenda:
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