July 17, 2016 by Leigh St John
· Comments Off on Life Extension: The Modern Anti-Aging Movement – Are We Standing at the Threshold of Immortality?
Filed under: General
Why is skincare the focus of longevity research? I guess a cell is a cell, and if you can crack the code for one human cell, it is only a matter of time to solving the puzzle with different types of cell – and skin is without doubt the most visible cells each of us have. And it’s our faces in particular we often judge ourselves and others by, and we are in turn quickly scrutinized, and often opinions reached in a fraction of a second. Our faces often show the most visible signs of aging, and for many in modern society age is by nature “bad” and young or looking young is the ideal. That is why billions and billions of dollars each year are poured by consumers into all sorts of treatments to minimize wrinkles, to push back the effects of gravity, and to turn back the hands of time. And with that much money to be spent by consumers, there are many manufacturers eager to find the next step in arresting Father Time – and at least detaining him until the next stagecoach arrives, where hopefully he can be encouraged to move on before too much damage can be done.
The Entire Issue Explained – In A Pair of Shoelaces
Some time ago a friend gave me a simple analogy that puts this entire issue in perspective. The science may not win a Nobel Prize, but it gave me the necessary ah-ha moment.
The double helix of the DNA strand – our most basic foundation for life – is held together at each end by things that act in the same way as the hard plastic bits on the end of shoelaces do – preventing the DNA from unraveling, and the individual chromosomes scattering across the floor like dropping a string of pearls down a marble staircase. These things are called telomeres.
Somewhere programmed into these tiny telomeres is the entire basis to how long the DNA stays intact – and by inference these are the keys to the length of life of the organism. Somewhere written into the telomere is a great musical score but like all musical scores it has a double bar somewhere to signify the end; but is it to be a minuet or a Wagnerian epic? But sure enough, when the time comes, and the telomeres blow the full time whistle, the DNA strand will unravel and die – and the circle of life begins again. Telomeres govern how often our skin cells are replaced; why a puppy and a child born on the same date may age exactly the same chronologically, but the puppy has become a geriatric before the child reaches puberty.
Telomeres, my friend explained, occasionally go on the fritz (that must have a very specific scientific meaning). One of the ways this occurs is they may forget their programming to release and unravel, and they just hang on, allowing the cells thus affected to multiply again and again without dying. In fact, when this occurs often they become very difficult to kill and to all intents and purposes once the telomeres act in this way, the cell – and those it propagates – are effectively immortal.
This condition has a name which we all know. Cancer.
But, what if we were able in some way to persuade the telomeres within a cancer to behave normally – would that not be the “magic bullet” cure for cancer? And the other side to that equation – if the telomeres in healthy cells could be persuaded to act as they do in a cancer – then is this the recipe for a healthy cell that does not die? Does the cure for cancer and immortality hang on just this one thread?
Whatever your views may be, the reality is that some of the world’s finest research scientists are working on that exact question and some would say it is only a matter of a decade or two before this is neither conjecture nor science fiction, but a reality to face up to. The changes that would take place in society even if life expectancy were to take a leap forward by say 10 or 20 years are enormous, but we should all be thinking that this is a distinct possibility.
From the dab of lanoline a generation ago to what I know hold in my hand as an anti aging skincare treatment is more than just a revolution – and I have no doubt in a few years I will be saying this cream will not just slow the aging process and reduce the visible signs of aging, making your face appear younger – but it will actually be younger.
But before that, let’s look back at how this whole engagement with life extension and anti-aging started. Mankind has always striven for longevity and mused about immortality – but the past 50 years has seen some dramatic steps in reality toward this goal.
The thought of extending life has been on the mind of mankind for millennia. References to the search for ways to prolong life can be found as far back as the Epic of Gilgamesh.
Gilgamesh was reputedly the fifth king of the kingdom of Uruk, the modern-day Iraq, around 2500 BC. According to the Sumerian list of kings, he reigned for 126 years. The Torah or Old Testament records Methuselah as living over 900 years, with life spans measured in centuries apparently commonplace before the time of Noah.
Throughout the development of scientific thought from the Reformation onwards, scholars have applied themselves to solving this riddle and these endeavors continue today at the very leading edge of scientific progress.
As the secrets of our existence are unraveled in ever more minute detail, we are beginning to understand what it is that makes us grow from tiny babies into adults. We now know, for example, that cell functions slow down as the body ages and that production of certain substances required by the body to regenerate decrease or cease completely.
Skin, for instance, needs two substances to retain strength and firmness.
The production of these substances namely collagen (strength, tightness) and elastin (flexibility) decreases with age. The decreases in production together with other factors that include the threat of free radicals make the skin age and become wrinkly. Free radicals are essentially incomplete oxygen molecules causing destructive chain reactions within cells.
The same kind of thing happens in every cell, every tissue and organ around the human body. For example, people develop frown lines, crow’s feet and wrinkles. Nutrients are no longer absorbed easily and vital cell functions, hormones and other substances are produced at decreased rates resulting in the body aging.
A Brief History of the Life Extension Movement
Science has been looking for ways to slow down this process for centuries. The forming of life extension movements, however, did not really begin until around 1970.
â¢ In this year, Denham Harman, the originator of the so-called ‘free radical theory of aging’, decided that an organization dedicated to the research and information sharing between scientists working in biogerontology (the field of science concerned with the biological aspects involved in the aging process) was needed. As a result, the American Aging Association was formed.
â¢ In 1976, two futurists, Philip Gordon and Joel Kurtzman wrote a book on the research into extending the human lifespan. This popular volume was titled ‘No More Dying. The Conquest Of Aging And The Extension Of Human Life’.
â¢ Kurtzman was then invited to speak at Florida’s House Select Committee (HSC) of Aging, which was chaired by Claude Pepper, an American politician and spokesman for the elderly. The aim of this talk was to discuss the impact on Social Security by life extension.
â¢ In 1980, Saul Kent, a prominent activist in the field of life extension, published the book ‘The Life Extension Revolution’ and founded the nutraceutical (from ‘nutrition’ and ‘pharmaceutical’, in other words, a nutrition supplement) firm known as ‘The Life Extension Foundation’.
This foundation is a non-profit making organization promoting dietary supplements and publishing the periodical ‘Life Extension Magazine’. Kent was later involved in work relating to cryogenics. He was jailed in the course of this work over a dispute at one point, although charges were dropped at a later stage.
â¢ In 1982, American health writer and life extension advocate Sandy Shaw and her co-writer, Durk Pearson, popularized the term ‘life extension’ even further with the bestseller ‘Life Extension: A Practical Scientific Approach’.
â¢ Roy Walford, a gerontologist and life-extensionist, published ‘Maximum Lifespan’, another popular book on the subject. He and Richard Weindruch, his student, followed this up in 1988 with their summary on the research they had conducted into the ability to prolong the life of rodents through calorie restriction. The title of this book is ‘The Retardation of Aging and Disease by Dietary Restriction’.
Although this ability to extend life with calorie restriction had been known since the 1930’s, when gerontologist, biochemist and nutritionist Clive McCay did some research into the subject, it was the work of Walford and Weinbruch that gave solid scientific grounding to the McCay’s findings.
Walford’s scientific work was driven by a personal interest in life extension. He practiced calorie restriction as part of his own life and eventually died at the age of 80. The cause of his death was amyotrophic lateral sclerosis, a progressive motor neuron disease.
â¢ A4M, the ‘American Academy of Anti-Aging Medicine’ was founded in 1992 to create a medical specialty for anti aging that was distinctly separate from geriatrics. This allowed scientists and physicians interested in this particular field of science to hold conferences and discuss the latest developments.
â¢ The sci.life-extension, a Usenet group, was created by California-born author, philosopher and translator Brian M. Delaney. This represented an important development within the movement of life extension. It made it possible, for example, for the CR (Calorie Restriction) Society to be created.
â¢ A more recent development is the proposal of Dr A. de Grey, a biogerontologist at Cambridge University. This proposal suggested that damage to cells, macromolecules, organs and tissues can be repaired with the help of advanced biotechnology. This is evident in hair restoration products, for instance.
More than Books
Although it would appear that most of the work revolving around life extension has been done solely by writing books or founding societies or organizations of some kind or another, the reality is that these books were written in response to or based on very specific, detailed scientific research that have yielded positive results.
They are no longer the works of hopeful minds, but the works of dedicated scientists who have spent their lives working on discovering facts about aging and trying to find ways to slow down, or even reverse the process.
Many breakthroughs have been made, and in many ways, we are already able to extend lives to a certain extent. The average lifespan of a human being is already far greater than it used to be as a result of medical, pharmaceutical and nutritional advances brought about by research and development.
The work continues, and scientists around the world are continually conducting research, comparing results, discussing options and making advances on our behalf.
Driving Forces behind the Development of the Life Extension Movement
What factors are driving this movement into ever greater efforts to find solutions to the extension of Life? The answer to this question actually includes a whole range of factors.
Expectations Have Risen
As the ‘baby boomer’ generation (born between 1946-1964) enters retirement age, expectations of this group are dramatically different from those of the preceding generations. They have greater expectations and desires to enjoy their life as pensioners to the fullest and for as long as is possible. This expectation covers not only length of life, but quality of life as well and this is not a passive request but an active and strident demand in many cases.
Progress in pharmacology has led to a wide selection of drugs that allow people to live longer and fuller lives being developed over the last two decades or so. The work is still very much in progress and many more drugs are being developed daily.
One of the classic examples of a drug raising the quality of life for older individuals are erectile dysfunction treatments – notably Viagra, Cialis and Levitra. These drugs have dramatically reduced the number of fatalities or serious injury resulting from elderly men rolling out of bed, as well as a number of more qualitative benefits.
Advances in Genetics
Some of the latest scientific research and subsequent advances made in biotechnology and genetics are providing some hope that it may be possible to hold back some of the fundamental causes of aging.
As we outlined previously, chromosomes containing DNA strings are essentially capped with a binding substance known as telomeres. In effect, the telomeres are consumed during cell division and over time, they become shorter and shorter.
This was first observed by a scientist called Leonard Hayflick, and the process of limited cell division was subsequently named the Hayflick Limit. Advocates of life extension work on the thought that lengthening the telomeres through drugs or gene therapy may ultimately extend the Hayflick Limit and thereby fool the cells, and as such the body, into ‘thinking’ it is younger than it actually is.
Developments in Precision Manufacture
Advances made in the fields of nanotechnology, miniaturization, computer chips and robotics also provide hope for potentially life extending solutions.
In the 1970’s, a popular TV series starred Lee Majors as the ‘Six Million Dollar Man’? Science fiction then. Today, it is science fact. Millions of people now walk through life with artificial ankle, knee and hip joints and healthy feet. A generation ago, mass production of this kind of technology was a distant dream.
The same applies to many individuals with artificial limbs. Artificial legs used to be crude wooden contraptions that were just able to keep a person balanced. Today’s artificial limbs are almost fully functional.
The Blessings of Medical Progress
Who would have thought even 50 years ago that it would become possible to bypass a coronary artery, or even replace a heart completely? Yet there are hundreds of thousands, if not millions of individuals enjoying their lives after having this kind of surgery – few of whom would be alive just half a century ago.
Millions of people no longer have to wear glasses, because of the availability of laser surgery. This, too, was science fiction just a few years ago. Today, it is advertised next to shampoo in magazines and on TV.
In other words, science is moving rapidly towards not only extending life, but making the quality of these extra years better as well.
Is it Science, Science Fiction or Lunacy?
What should the average person believe? This question is almost as difficult to answer as finding solutions to extended life. Even among scientists, opinions are divided. Some do believe that extending the quality of life is as possible as extending life in general.
Others brush off the thought as un-scientific nonsense. This is often simply based on the fear of anything ‘new’ disturbing the status quo of established limits. Fortunately, real scientists do keep on looking, because if every single scientist had decided that some of the advancements already in medical, pharmaceutical and technological fields could not be possible, we would all still be dying at 30.
So where does that leave us?
There is no doubt what-so-ever that there are many charlatans out there trying to make a quick buck out of people’s desire to retain their youth. Even today, many products being sold in their millions are essentially non-effective – often given fantastic names and have the most bewildering ingredients to make them look scientific to consumers and justify their cost.
But the facts are while many advancements are being made and research points to the possibility of eventually finding the key to maintaining youth for longer, the scientific community is still warning the public that many of the products being sold today are unreliable to say the least.
â¢ Although food supplements may assist in keeping a body healthier – something that can often be achieved by simply adopting a healthier life style and diet – there is as yet no categorical and undeniable proof that they slow down aging as such.
â¢ The same goes for many hormone treatments. Although they may have a short term effect of some kind, it is not yet scientifically proven that they will actually work in the long run. The fear that it may not work is based on the fact that taking hormones, a good example is the hormonal acne treatment, will ultimately actually slow down the body’s own production of these hormones.
In addition, many treatments may have potential (and yet unknown) side effects in the long run that could be harmful to the user’s health. This includes the fears that such hormone treatments could increase the risk of cancer, diabetes and other major illnesses.
â¢ Other ideas, like the calorie restriction method, are working for rodents. In fact, studies conducted with rats on 30 to 50 per cent restricted diets have shown to almost double the life span of rats.
Similar studies conducted on primates have also shown tendency to extend life to a certain extent and prevent a list of age related illnesses. There are as yet no studies on humans, although some are actually living on calorie restricted diets. Whether this will prolong their lives, however, is a question of having to wait and see.
The theory is that by reducing calorie intake, the metabolism of the body is slowed down, thereby slowing the aging process as well. Nutritionists say there is a certain amount of calories a body of a certain size and weight needs to have to maintain health. Reducing this amount by up to 50 per cent is hardly a good idea in the long term.
Time will tell, as they say, but how will anyone be able to tell the difference? If a person lives to the age of 80, is this because they are on this diet or would they have lived to this age anyway?
Where Will This Lead?
Many believe there is realistic hope and expectation of making significant strides in the area of longevity within the next two decades. This group typically believes the answer will ultimately lie within genetics and biotechnology. It is too early to make definite predictions, but the research so far shows promise and, as mentioned earlier, some of the results of this research are already being used in certain treatments to improve patients’ lives.
At present, overall aging is difficult to slow down, to say the least. Some products indicate they will assist in maintaining overall health/longevity, but the area we are seeing the first commercial products being developed is in the area of skin care and given the size of this market, it is likely that this will continue to be the weather-vane of longevity treatments.
Science or Snake Oil?
It will be difficult to tell these two apart for many years. Charlatans are likely to about, because it is difficult to disprove many theories easily. Equally difficult will be positive proof from those with an ethical perspective on the trail of a real breakthrough, as products based on valid research and using technology or ingredients that will actually have an effect rarely promise overnight results. This is something that anyone looking to find improved youthful looks, etc, will have to bear in mind. None of these products can perform miracles. Even the best of them will take time and regular use in order to achieve the desired effect.
The bottom line is that where we stand now, we can be sure there are some things which are ineffective or even harmful; there are some that show some promise and there are some that are starting to cross the line of being able to demonstrate results – albeit modestly at this point.
In the meantime, it is wise to research products very carefully and to refuse to be baffled by weird and wonderful sounding ingredients or fantastic sounding promises of instant youth. Regeneration will take time – let’s face it, it has taken a lifetime to get to this point, turning back the clock can never be possible over night.
Skin Care and the Life Extension Movement
One may well ask just what all this, and in particular the life extension movement as such, could possibly have to do with skin care, health and beauty products. The fact is, much of the research into life extension is resulting in new approaches to skin care as a kind of by-product.
A greater understanding of how genetics and cellular processes affect the aging and condition of skin allows these research and development teams to investigate different compounds, their compatibility with human cells and genetic make up.
Many compounds found in nature are not just compatible to human skin but in fact the skin cells actually have natural receptors for these compounds. Because life extension research has discovered these receptors, skin care developers can now use this knowledge and create the formulae for their products to provide maximum effect.
Another skin care ‘by-product’ of life extension research is the use of nanotechnology. The use of nanotechnology, or, to be more precise, nanoparticles, has had a huge impact on the way nutrients and other components of skin care products are being delivered to the skin cells. In some ways, nanotechnology has already revolutionized skin care. It is now possible to use active ingredients previously difficult to effectively deliver to the skin, as well as making old, proven ingredients even more effective. Some ingredients used in cosmetics for hundreds, if not thousands of years by certain cultures can now be even more effectively used to improve skin condition and maintain a healthy, youthful look.
Even the moisturizing effect of skin care products can be improved with nantechnology. For this effect, so-called nanosomes are used. Nanosomes are small, pocket-like particles that melt or disintegrate on skin contact. By doing this, the moisturising effect is accelerated, assisting the skin faster and more efficiently.
Nanotechnology plays a key part not only in slowing the aging of skin, but is believed to actively assist in repairing and healing skin cells and tissue.
Another breakthrough in life extension research that is beginning to make itself felt in skin care products is the research into stem cells. Stem cells are elements of all life, plant, animal and human. Stem cells have two properties other cells do not have. These properties are the ability to develop into any kind of cell type and the ability to divide almost indefinitely. The use of plant stem cell extracts in skin care is likely to become one of the next ‘big things’ in the industry. And prepare for the debate when human stem cells are proposed as part of an anti-aging skincare regime, as will inevitably occur!
One thing we can be certain of, is that science will continue to search for answers to the question of life extension, and business will drive the commercialization of discoveries. But whether these lead us to a utopian future or potentially a minefield of strife as we debate who will use and who will benefit from these new godlike powers. In the meantime, at a practical level in the skincare, health and beauty industry we remain hopeful and expectant we will see the emergence of products that not only promise results, but produce them.
David Christensen is a veteran of Asia Pacific business, currently residing in Bangkok, Thailand and heading up the business he was a co-founder of, Royal Siam Natural Health & Beauty – who can be located at [http://www.royalsiam.asia], and the information supporting site at [http://www.royalsiam.info]. Royal Siam was established after careful planning in early 2011, spending 2011 concentrating on building the necessary business infrastructure and concentrating on the domestic Thai market. Early in 2012 Royal Siam launched its international website and online store, and in April 2012 publicly declared the ambition to be among the world’s top 20 premium health and beauty brands by the year 2020. Royal Siam is a unique business, operating in the premium skincare, anti aging, and related fields. At its core, one mission is to commercialize and bring to a global market the immense wealth of knowledge about the healing and beneficial properties of Thai and South East Asian plants – a knowledge base carefully built up over the last thousand years. At the same time, the mission is to bring to market the very latest in scientific advances in the area of anti aging… resulting in the unique position of having a Thai heritage and offering the best of nature, tradition, and science.
Article Source: http://EzineArticles.com/expert/David_D_Christensen/1317312
In honor of National Family Caregivers Month, life transition planning and daily money management firm LifeBridge Solutions, LLC surveyed nearly 400 aging parents and adult children. The national survey was conducted online November 12 – 14, 2013.
Survey results indicate that adult children are generally more concerned about their aging parent’s wellbeing than the older adult is about his or her own situation. Both generations are concerned about the older adult’s general health and safety and about driving. However, the aging parents top concerns include worry about running out of money and how they will pay for care, while the adult children worry about their parent not asking for (or accepting) the help they need and about their parent’s inability to manage medications.
LifeBridge Solutions’ President Sheri L. Samotin says, “Unfortunately, adult children often live a long distance from their aging parents and don’t see them as often as they’d like. As a result, they worry about what’s going on with Mom or Dad and feel a need to put mechanisms in place to keep their parent safe. By the same token, many aging parents are adept at hiding their need for assistance from their children as they fear that their children will try to take over.” Samotin is the author of the forthcoming book, Facing the Finish: A Road Map for Aging Parents and Adult Children (www.FacingtheFinish.com).
While only 25% of the aging parents surveyed report that they are stressed because of their adult children, nearly twice as many adult children report being stressed because of their aging parents. Consistent with these results, it is not surprising that more adult children than aging parents would change something about their relationship with the other generation. However, the top thing both groups would change is to live closer to and/or see the other more often. The next most common wish for both groups is to have better relationships with one another.
According to government statistics an estimated 25% of adult children currently provide hands-on and/or supervisory care for one or more of their parents. This number has tripled over the past fifteen years and is expected to increase dramatically as the population ages. Caring for aging parents is often referred to as the new mid-life crisis.
LifeBridge Solutions, LLC, founded in 2009 provides life transition planning, daily money management and medical billing advocacy services to clients nationwide.
For more information contact:
Sheri L. Samotin, President, LifeBridge Solutions, LLC
Read more news from LifeBridge Solutions.
A newly published AARP report illustrates a profound demographic shift that will have consequences for decades to come, particularly in the senior living and long-term care industry. Baby boomers are entering their retirement years, while the ratio of potential family caregivers to those who require long-term services and support is beginning to drop. Fewer available caregivers will mean the senior living industry must rapidly adapt to a surging market. The AARP’s full report is available here: http://bit.ly/156phYi
Family caregiving is a low-cost but often burdensome approach to elder care. Becoming a primary caregiver often involves leaving behind a career, among other sacrifices. Plus, these well-intentioned caregivers may not have the expertise necessary to provide the level of care needed by an aged parent. Adults in these roles often feel enormous pressure and stress, sometimes even resentment. At any rate, the nation’s changing demographics will make today’s family caregiving situation far different in the near future.
Between 1990 and 2010, there were about 7 potential caregivers for every one person aged 80-plus. That ratio is at the start of a freefall that will force society to change the way it cares for its elderly members. By 2030, the ratio of caregivers to elderly will be 4 to 1. All remaining baby boomers will have reached their years of highest risk (80+) by 2050, when the caregiver ratio will have plummeted still further to 3 to 1.
Kevin Williams, president of SeniorMarketing.com, suggests innovative thinking will be required to bridge this care gap: “Naturally, with fewer family caregivers available, the responsibility will largely shift to senior living communities, care agencies and already overextended government programs. But it will take more than simply building more communities or training more staff—assuming an adequate number of candidates are even available. Technological innovation may be the silver bullet to raise the standard of living for aging boomers, improve efficiency, and reduce costs.”
The nation of Japan, which has the greatest life expectancy and one of the oldest average populations in the world, has recently experienced a demographic transition of its own. Recently, the Ministry of Health, Labor and Welfare put out a call for 2 million new professional caregivers, but only received 1.3 million eligible candidates. With low birth rates being the norm, that shortfall will only increase. A tech-savvy society to begin with, the Japanese have embraced robotics and automation as a solution to the elder care issue. Motorized, assistive devices can help older individuals perform tasks themselves, while automated pill dispensers can prevent dangerous medication mistakes. A recent blog post on The Economist explained Japan’s inventive approach to the elder care dilemma: http://www.economist.com/blogs/babbage/2013/05/automation-elderly
Williams concluded: “This demographic shift is a great challenge but also a great opportunity. Forward-thinking, entrepreneurs will be leading the way in this new environment. Technology to assist with daily tasks, provide medical care, monitor, and connect seniors to loved ones is advancing at a faster pace every year. It’s not unreasonable to predict that the future will witness even better care for our future seniors.”
Baltimore-based SeniorMarketing.com was created with twin goals in mind. First, the company helps connect caregivers and seniors with local, affordable care options. Second, the company increases income for senior living communities and health care agencies.
Kevin M. Williams, President
5024 Campbell Blvd., Suite D-3
Baltimore, MD 21236
For years, we’ve heard about the graying of our population from the baby boom years. Our current class of senior citizens inductees (the population born during the Baby Boom after World War II from 1946 to 1964) is going to make up close to 20% percent of the total US population by 2029 according to the US Census Bureau. What often goes unmentioned is that this mature population also controls one of the largest percentages of disposable income. As a group, senior citizens are and will be for some time the most affluent Americans. They hold about three quarters of the nation’s financial assets worth approximately $1 trillion in disposable income annually.
Again, that is $1 trillion dollars in disposable income annually.
Many product and/or service oriented businesses have taken the long view and begun marketing various products and services geared specifically to the older consumer. Despite this recognition on the part of a few marketers, this financially secure, mature group of consumers remains largely untapped by educational companies and services. Take for instance the onslaught of new technologies that seem to pop up like daisies in the spring, out of all consumer groups, our seniors, are usually the last to be courted. While it may be true that certain technologies are better suited for younger tech savvy consumers (I am reminded of my elderly grandmother who purchased an unlimited text messaging package on a small phone without text messaging capability and did I mention she had arthritis), it doesn’t mean that this market is entirely unsuited for those educational businesses and services that use technology to deliver their product or service.
For a supplemental education service tutoring provider, this mature consumer group is wide open with far less competition and minimal requirements in the way of overhead expenditures. Two of the much-needed services that senior citizens in particular lack are computer training and technology acclimation. Many of the services supplemental education companies can provide, are the ones that are most often overlooked or taken for granted, i.e. using the internet, opening up an email account, social networking account registration, etc. If you are reading this article, you can definitely offer those services and more. Suppose for a moment you feel uncomfortable with your level of competence in offering a few of these services, let me repeat what I said in my previous article, Niche Marketing Strategies for Tutoring Businesses Looking To Attract Parents of Students Taking State Standardized Tests, you do not have to be an expert in the subject matter in order to provide supplemental services in the subject matter, you just need to hire people with thorough experience related to the field.
The reason for the lack of competition in this age group is precisely because this mature audience is a bit more discerning with their spending habits and a more sophisticated approach is required to gain their attention, loyalty, and dollars. However, it is for this very reason that supplemental education service providers should dive into this market with fervor and enthusiasm. Education is, and has always been a cornerstone for any age group. The value that the 50 and over age group places on education should not go unnoticed. Along with education, communication plays an important role in everyone’s lives and its role only expands as one gets older. In the past, many grandparents would send letters to their grandchildren and eagerly await their response. Grandparents yearn to be a part of their grandchildren’s lives. Why not offer the ability to stay in touch while simultaneously helping an older population learn and acquire new skills? Imagine grandma’s joy every time she logs on to her e-mail account and sees a message from her grandchild or when she receives a tweet. It’s truly a win-win proposition!
Of course that’s just the tip of the iceberg when it comes to the type of services supplemental education providers can offer up in addition to computer training. Curriculum and/or activities marketed to senior citizens can range from learning a new language to scrap booking to ballroom dancing. If you’re looking for ideas on what senior citizens are interested in learning, you can find a compiled starter list below. Since most of your organized activities and programs will consist of a variety of group sizes, you will have the ability to market age specific specials and discounted tuition fees accordingly. Remember, you run a supplemental education service business that should be able to teach and tutor in multiple disciplines. You do not need to have any expert knowledge in any of these areas, just hire someone who does. It is highly unlikely that Sam Walton knew how to repair the diesel engines of every tractor-trailer that brought in a load of merchandise to his stores, but his business (Walmart) hired people who did have that expertise.
The best part about marketing to this age group is that they are fairly accessible if you know where to look. Putting up postings/flyers at local community church bulletins, visiting the adult education departments of local community colleges, and contacting the Facility Director or Onsite Coordinator at various assisted living facilities to propose your computer training or other services to their residents, is a good way to start. If interested, there are plenty of online directories that list full contact information for assisted living facilities narrowed by zip code or state.
How about the Bingo nights? They are usually held at lodges, halls, churches, and schools/community colleges.
Hold the presses! Yet another great source that has been largely abandoned by the younger generation is the newspaper. Here’s a little known fact about the newspaper industry – 65% of its readers are over the age of 55. By advertising in this medium you are reaching over half of the newspapers readers – Now that’s worth another read!
When it comes to reaching senior citizens, let your creativity lead the way, your opportunities are limitless. For the astute, forward thinking individual, this is a unique opportunity to service an undeserved demographic and separate your business from the competition. Remember, thinking outside the box never gets old!
Activity Ideas for Senior Citizens: · Computer Training · Dance · Yoga · Painting · Sewing · Journal Writing · Knitting or crocheting · Photography · Discussion Groups · Exercise · Knitting · Foreign Language Conversation · Needlepoint · Pinochle · Quilting · Tai Chi · Writing workshops · Crafts · Bowling · Bridge
S.K. Tilton has served as a program director, site coordinator, area director, and as a SES business consultant to various SES (Supplemental Education Services) tutoring companies across the United States. S.K. Tilton has written numerous business plans for SES start ups and filed many approved applications on behalf of SES tutoring companies. As a consultant, S.K. Tilton has been responsible for presenting and implementing successful marketing plans and helping first year start ups achieve success normally enjoyed by seasoned SES veterans. S.K. Tilton’s latest work combines practical experience of the best and worst SES practices to bring you the only SES success guide book available. For further information on the SES Made Easy book and the author, please visit http://www.sestutoringbiz.com.
Stay informed on the latest information regarding supplemental education service tutoring at http://sestutoringbiz.com/category/Blog/
Article Source: http://EzineArticles.com/?expert=SK_Tilton
The Harrowing Medical Journey of a Cancer Survivor by Nina Kramer
“‘You have cancer’ are three of the scariest words you will ever hear,”
says Nina Kramer, author of the new book, The Harrowing Medical Journey of
a Cancer Survivor. “But how you react after hearing those words can mean
the difference between thriving and deteriorating.”
Kramer’s journey through the world of cancer treatment began in 2000 when
she was diagnosed with bladder cancer. Every year over 73,000 people are
diagnosed with the disease in the United States. Men are three times more
likely than women to develop it and about 5% will die from the disease, but
the death rate has been declining over the past twenty years.
Like many, Kramer’s journey began with a routine physical. What followed was
anything but routine. Her first detour began with a trusted doctor. She liked him and
followed his instructions faithfully but, as she was to learn, he was not giving her the best and most advanced treatments. The number one rule when facing an illness as serious as cancer, she quickly discovered, is to do your research and seek out the best doctors and institutions that treat your disease.
The Harrowing Medical Journey of a Cancer Survivor is Kramer’s courageous
story as she copes with a severe illness that lasted more than a decade. It began with a diagnosis of low-grade bladder cancer, continued with the removal and/or reconstruction of vital organs, and ended with dialysis and a kidney transplant. Although the story is specific to bladder cancer and its aftermath, it covers aspects inherent in any serious,
and sometimes life-threatening, illness.
With candor, honesty and life-affirming messages, The Harrowing Medical
Journey of a Cancer Survivor shares:
* The impact of emotions on surviving a serious illness – fear, denial, anger, anxiety and depression can have devastating results
* The search for experts – the single most important thing you can do when
battling a severe illness is to find the best hospitals and doctors specializing in your disease
* The focus on other passions – engrossing yourself in activities other than the illness to relieve your mind from the constant anxiety of worrying about it
* The importance of cancer support groups and psychotherapy – talking to other people can help you explore your feelings so they don’t interfere with or hamper your recovery
* Spending time on what you love – do everything you can to fight your illness, but spend time doing the things that bring you pleasure and satisfaction
* Having sex – the human contact and intimacy, as well as the erotic pleasure, can be a wonderful antidote to pain and misery
“I wanted to share my story with other cancer victims,” adds Kramer. “As I travelled this frightening medical journey, I learned a lot about how to survive and even thrive under sometimes terrifying circumstances. I wanted to share this experience in the hope that it would help others undergoing frightening medical journeys.
Nina Kramer, is a published novelist and author of the new nonfiction ebook,
The Harrowing Medical Journey of a Cancer Survivor. She has held various
positions from journals manager to assistant vice president with medical,
scientific and technical publishers while pursuing her craft as a writer.
While undergoing cancer treatment, she made an arduous trip through some
remote locations in China—described in her Medical Journey book—as
research for her next novel set in the Middle Kingdom, Phoenix Rising; Tigers Flying. She divides her time between New York City and Stockbridge, MA.
The Harrowing Medical Journey of a Cancer Survivor is available in ebook format
through www.authorhouse.com. www.amazon.com, www.barnesandnoble.com,
and all online booksellers.
Review Copies Available Upon Request
Jump at your chance to secure the lowest rates of the year at this distinctive boutique hotel and luxury villa collection poised on Negril’s dramatically scenic, seaside cliffs and its famed Seven Mile Beach
Negril, Jamaica – Plan a summer escape and enjoy the lowest rates of the year at Negril’s exclusive Moon Dance Resorts, a boutique hotel and luxury villa collection poised on ruggedly scenic oceanfront cliffs and a private stretch of one of the world’s top-rated beaches. Reduced off-season pricing for an idyllic Moon Dance escape starts at just $195 per night from April 7 through December 20, 2013.
Moon Dance offers two distinctive resorts in beautiful Negril, Jamaica. Moon Dance Cliffs resort features spectacular oceanview accommodations, luxurious amenities and a secluded, unique setting on the picturesque cliffs of Negril at Jamaica’s westernmost edge. Its sister property, the acclaimed Moon Dance Villas resort, is located up the coast on a private stretch of famed Seven Mile Beach–consistently rated one of the top 10 beaches in the world.
Moon Dance Cliffs is an ideal destination for both couples and families, offering spacious and luxurious accommodations that let you spread out, relax and enjoy your tropical home away from home. These include 480- to 1,200 square-foot rooms and suites, along with 1-, 4- and 5-bedroom private, poolside villas. All the villas have private garden Jacuzzis and fully-stocked wet bars and some also feature full-size pool tables in the living rooms. Soak up some sun and gaze out to sea, wade into the resort’s oversized designer swimming pool–complete with a waterfall, island bridges, massage hut, hammocks and a swim-up bar —or relax with some seaside yoga. Experience the gentle thrill of jumping from the resort’s lifeguard-attended cliffs and splashing into the warm Caribbean waters below. Other onsite amenities include the full-service Kalama spa and salon, with three treatments rooms – one created just for couples – as well as a unique seaside rock cove for outdoor massages, an infinity hydrotherapy spa and infrared sauna. Moon Dance Cliffs also features delectable cuisine at Annie’s restaurant as well as a more casual sports bar and game area. All-inclusive dining options are available, as are some of Negril’s best restaurants just a short walk away.
Just 15 minutes up the coast, Negril’s strikingly, white sand beach is home to Moon Dance Villas, Jamaica’s premiere villa resort. Situated on its own private, pristine stretch of 7-Mile Beach, Moon Dance Villas feature luxurious one- to five- bedroom beachfront villas, ranging in size from 1,500- to 5,500-square-feet, that are all separated by lush, tropical gardens. Private pools and jacuzzis for each of the villas are sprinkled throughout the property, offering cool retreats from the hot Caribbean sun. Each villa has its own attentive, highly-trained staff—a gourmet chef, personal bartender, and housekeeper—who attend to your every need, ensuring your stay at Moon Dance Villas is a relaxing, unforgettable escape from the everyday.
In addition to their onsite amenities and activities, both Moon Dance Cliffs and Moon Dance Villa resorts offer easy access to some of the Caribbean’s best fun in the sun. Nearby outings and excursions include golf, tennis, horseback riding, river rafting, deep sea fishing, snorkeling, diving, ziplining, and much more.
For more information about Moon Dance Villas and Moon Dance Cliffs, visit http://www.moondanceresorts.com or call 1-800-621-1120.
About Moon Dance Resorts
With two beautiful locations in Negril, Jamaica, Moon Dance Resorts offer something for everybody. From fully staffed, luxury, beachfront villas at Moon Dance Villas to the modern Moon Dance Cliffs boutique hotel and villa resort on the dramatic cliffs, both are perfect island getaways. In the over 25 years we have been in business in Negril, we have welcomed innumerable guests, planned hundreds of weddings, and introduced many people to the beautiful island of Jamaica and its wonderful people. At both Moon Dance Villas and Moon Dance Cliffs we strive to provide the best service in Jamaica. Our friendly, amenable staff is there throughout your stay, ensuring your comfort and taking special care to make your stay at Moon Dance absolutely unforgettable.
PHOTOS AVAILABLE UPON REQUEST
February 16, 2013 by Leigh St John
· Comments Off on Natalie Cole to Headline at Nat King Cole Generation Hope, Inc. GENERATIONS Concert to Raise Funds for Music Education
Filed under: Events
, Press-Media Releases
Nine-time GRAMMY® award-winning singer and songwriter Natalie Cole will headline at the second annual GENERATIONS, a Nat King Cole Generation Hope Inc. concert benefit to raise funds for music education on Friday, March 1, 2013 at the Keith C. and Elaine Johnson Wold Performing Arts Center at Lynn University in Boca Raton, Florida (the venue of the final 2012 Presidential Debate).
Twin daughters of music legend Nat King Cole, Timolin and Casey Cole of Boca Raton, launched Nat King Cole Generation Hope, Inc. to honor the legacy, music and life of their father Nat King Cole in 2008 after learning of budget cuts in public schools directly affecting the arts. Since that time, donations in excess of $66,000 have benefited more than 5,000 children with “the greatest need and fewest resources” in Miami-Dade, Broward and Palm Beach counties.
“Our family history is one of musical excellence and charitable giving,” said Timolin Cole. “Our father was a trailblazer in the music industry and will live forever through his style, grace and unforgettable music. Our mother Maria, also an entertainer, sang with Duke Ellington and was known for supporting multiple causes throughout her life. By giving students the opportunity to enhance their musical talents and abilities, our family’s legacy lives on.”
Casey Cole added that “In keeping with that legacy, the concert will showcase generations of musical greatness, including performances by our sister Natalie Cole, students from the Nat King Cole Generation Hope Summer Strings Camp, and local teen performance artists Andrew Foreman and Zoe Fromer.”
“We believe that every child should be exposed to music education,” continued Timolin. “Studies prove that participation in school music has a positive impact on areas considered outside the realm of music including dexterity, coordination, self-discipline, self-esteem, thinking skills, listening skills, and personal expression.”
This past summer 105 students from 7 Title 1 Palm Beach County schools were transported to Lynn University in Boca Raton to attend the inaugural Nat King Cole Generation Hope, Inc. Summer Strings at Lynn University, a camp that provided elementary students without means an opportunity to receive the highest quality string instruction. Nat King Cole Generation Hope, Inc., the School District of Palm Beach County and Lynn University Conservatory of Music worked together to make this week-long program happen with Nat King Cole Generation Hope, Inc. funding the cost of running the camp, the school district providing transportation and lunches for the campers and the university donating the space. Students received small group section instruction and private lessons with Lynn’s conservatory students serving as their mentors. The week-long camp culminated in a concert performed in the Keith C. and Elaine Johnson Wold Performing Arts Center.
“Plans are currently underway to expand the camp program next year based on fundraising from this GENERATIONS Concert,” noted Casey. “While giving has been predominantly in Palm Beach County, the organization has supported programs in Broward and Miami-Dade Counties with a goal to replicate successful programs, like our recent Summer Strings opportunity, across the country.”
The GENERATIONS concert event begins at 7:00 p.m. with a reception hosted by Celebrity Cruises featuring music performed by students from the Lynn Conservatory of Music and an ensemble of children they mentored during Nat King Cole Generation Hope Summers Strings and a silent auction that will include a 4-foot x 3-foot original painting of Nat King Cole by Salvatore Principe, a vintage handbag from the private collection of Maria Cole, wife of Nat King Cole and mother of the Cole sisters, Natalie, Timolin and Casey; and a limited edition print of the legendary artists who performed and recorded “We Are The World”, including Michael Jackson, Quincy Jones, and Diana Ross with each artist’s signature and portrait, along with the musical score of the song. At 8:00 p.m. the attendees will enjoy music from the talented, local youth performers Andrew Foreman, Zoe Fromer and pianist Jermaine Teague, followed by the performance by headliner Natalie Cole.
VIP tickets priced at $350 include premier seating, open bar at the Celebrity Cruises pre-concert reception, a private meet-and greet with performers, and post-event dessert reception; Donor tickets priced at $150 include priority seating and two drink tickets for the Celebrity Cruises pre-concert reception; and General Admission tickets priced at $75 with cash bar at Celebrity Cruises pre-concert reception are available, but limited.
GENERATIONS Concert sponsors include Silver Sponsor Celebrity Cruises; Bronze Sponsors Allied Health Institute and West Boca Medical Center; Patron Sponsor Florida Power & Light; Partners Boca Raton Bridge Hotel, Cruisin-America, Kaye Communications, Inc., Lynn University and SmartCruiser.com; Media Sponsors The Boca Raton Observer, The Boca Raton Tribune, Seaview Radio and LivingFLA.com.
The mission of Nat King Cole Generation Hope, Inc., a 501(c)(3) non-profit organization, is to provide music education to children with the greatest need and fewest resources. It is accomplished by funding programs that provide for instruction, mentoring and resources. Nat King Cole Generation Hope, Inc. accepts grant applications throughout the year, which are reviewed by its Board of Directors and grants are awarded twice yearly based on the merit of application and availability of funds. Organization board members include Timolin Cole, president; Casey Cole, vice president; Robin Coven – Levin HomeCare; Rainford Knight – Florida Institute of Finance, LLC; Toni Mastrullo – Telecom Resources of America, Inc.; Sharon Gordon Mullane, Esq.; Thais Piotrowski – Ameriprise and Milana Walter.
To purchase benefit concert tickets visit natkingcolefoundation.org/concert or call 561-237-9000. For more information on Nat King Cole Generation Hope, Inc., call 561-213-8209 or email firstname.lastname@example.org.
Governor Sandoval to Recognize Volunteers and Volunteer Programs on January 18
RENO/LAS VEGAS – January 17, 2013 – Forward-thinking community partners like NV Energy, MGM Resorts International, Howard Hughes Corporations, and IGT, will join Governor Sandoval and Nevada Volunteers in celebrating Nevada’s outstanding volunteer efforts at this year’s 11th Annual Governor’s Points of Light Awards. The luncheon will take place at the Bellagio this Friday, January 18th, at 11am.
During the event, the recipient in each category will be announced and receive the prestigious Points of Light award from Governor Sandoval. The 11th Annual Governor’s Points of Light finalists include:
Individual Volunteer: Southern Nevada
Brendon Dillman (Las Vegas)
Elsie Lavonne Lewis (Las Vegas)
Raquel O’Neill (Las Vegas)
Individual Volunteer: Northern Nevada
Steve Burns (Reno)
Ashlee Smith (Sparks)
Christina Thomas (Reno)
Individual Volunteer: Rural
Nancy Barrett (Incline Village)
Alaine Kliewer-Nye (Winnemucca)
Fern Payne (Pahrump)
Sharon Harding (Las Vegas)
Dustin Rains (Las Vegas)
Dorothy Zucker (Las Vegas)
Nonprofit Volunteer Programs
CASA Foundation (Las Vegas)
Goodie Two Shoes Foundation (Las Vegas)
R&R Partners Foundation (Las Vegas)
Corporate and Business Volunteer Programs
Lovelock Correctional Center (Lovelock)
The MGM Resorts International Employee Volunteer Program (Las Vegas)
Mather LifeWays announces the launch of a new online experts forum for the seniors housing/aging services industry, called InvestigAge.
Developed by Mather LifeWays Institute on Aging, InvestigAge is anticipated to be a key resource for senior living/aging services providers, professionals, developers, and investors, as well as for researchers and other stakeholders with interests in the field of aging. InvestigAge will highlight current findings and trends impacting housing and services for older adults.
The InvestigAge Editorial Board, consisting of 12 recognized industry leaders and researchers, will provide brief summaries of original research papers and reports.
Different than an abstract, which merely describes overall findings of a study, the annotated summaries will include a synopsis of the research, as well as a critical evaluation or analysis to help the reader interpret and apply the results.
“We see InvestigAge as a synergistic means to bridge scholarly research and industry practice,” said Linda Hollinger-Smith, PhD, RN, FAAN, vice president, Mather LifeWays Institute on Aging, who led the development and implementation of the launch.
“InvestigAge is just what the field needs around evidence-based research,” said Larry Minnix, president and CEO, LeadingAge. “We value this new tool for disseminating valuable research to senior living providers who are looking for a comprehensive resource to help inform their strategies and move our industry forward.”
Users will have access to InvestigAge online at any time with a login and password; in addition, they will receive a monthly e-newsletter highlighting new articles.
“InvestigAge will bring together key research, reports, and other original resources in a way that will be accessible in one place — rather than requiring extensive online or library searches,” said Mary Leary, CEO and president, Mather LifeWays.
Given Mather LifeWays’ strong reputation as a source of information about aging well through its successful 10-year history of the consumer-oriented Aging in Action online website and e-newsletter, with more than 13,000 subscribers, this highly-anticipated resource will benefit the aging services professional field as well. For more information, or to register for InvestigAge, visit online at www.investigage.com.
Based in Evanston, Illinois, Mather LifeWays www.matherlifeways.com is a unique, non-denominational not-for-profit organization founded 70 years ago to serve the needs of older adults. Dedicated to developing and implementing Ways to Age WellSM, Mather LifeWays creates programs, places, and residences for today’s young-at-heart older adults. Mather LifeWays Institute on Aging is the research and education arm of Mather LifeWays, and serves as a thought leader in the field of aging by designing and conducting national applied research, pilot demonstration projects, and education initiatives.
CONTACT: Lori Keenan, +1-847-902-2905, Lori@SmarthinkingPR.com
|The Bridge of Paradise ValleyRetirement when you want it. Assistance when you need it.Imagine living in a beautiful, peaceful environment, surrounded by friends and activities.
Enjoy an enriching retirement at The Bridge at Paradise Valley
Our community facilities are specifically designed to encourage seniors to live their retirement years as actively and as independently as possible. Assisted Living at The Bridge at Paradise Valley allows seniors to live carefree lifestyles – because we take care of the details! Our services include restaurant-style dining, housekeeping, and apartment maintenance. We are committed to making The Bridge at Paradise Valley a place you will love to call home right here in Las Vegas Nevada!
The Bridge at Paradise Valley features the finest in Assisted Living. With stunning surroundings, outstanding services and an abundance of amenities, our residents are proud to call The Bridge at Paradise Valley home. Independent Living combines community living with the privacy of your own apartment, and Assisted Living offers the same amenities in addition to personalized services. From a dynamic activities schedule to our hospitable staff, our goal is to promote an active, carefree lifestyle.
Our residents enjoy restaurant-style dining, housekeeping services, scheduled transportation, apartment maintenance and a full calendar of recreational and wellness activities as part of a convenient, month-to-month lease. And, from live entertainment to themed parties and local outings, our events are catered to seniors.
We welcome the opportunity to introduce you to our services and to show you how The Bridge at Paradise Valley offers a rejuvenating retirement lifestyle.
The Bridge at Paradise Valley is part of the Century Park family of senior living communities. Headquartered in Chattanooga, Tennessee, Century Park manages senior retirement properties located throughout the United States.
Discover The Bridge at Paradise Valley
Life at The Bridge at Paradise Valley offers opportunities and advantages that seniors in the Las Vegas region have come to love and want to keep as part of their active lifestyle.
Las Vegas, Nevada, is more than just bright lights and luxury resorts. It is a great place to live. Located at the southern tip of the Sierra Nevadas, Las Vegas was founded by Mormon missionaries in 1902. World class shopping, dining, and entertainment are all easily accessible from The Bridge at Paradise Valley.
There are plenty of activities available to the Assisted Living residents at The Bridge at Paradise Valley. Some of the weekly choices include Bingo, card games, and Wii games. However, there is always time for relaxation, and The Bridge at Paradise Valley’s park-like grounds – which include a gazebo and a picnic area – are the perfect place for a leisurely visit with family or friends.
Senior Care Facility located in Las Vegas Nevada
Outstanding Retirement Services and Amenities
At The Bridge at Paradise Valley, you will discover a truly unique way to live. We specialize in combining elegant amenities with the comforts of home. Our outstanding services are offered in an inviting atmosphere where caring, professional staff lavish you with attention while respecting your individuality and privacy.
Several apartment floor plans to choose from
Community dining room
Cozy lounge with fireplace
Beauty salon and barber shop
Ice cream parlor
Delicious restaurant-style dining three times each day planned by a registered dietician
Daily living assistance including bathing, dressing, and medication management
Transportation throughout the week
2205 E. Harmon
L.V. NV 89119
Assisted living communities offer help with non-medical aspects of daily activities in an atmosphere of separate, private living apartments that encourage independence. In addition to providing meals, transportation for medical appointments, activities and pleasure trips, assisted living provides linens and laundry service, assistance with dressing and bathing, reminders regarding medication, and assistance with eating, transferring to and from a wheelchair, toileting, etc. This group setting also provides daily social activities and entertainment for the residents.