Caring.com’s New Referral Program Supported by Leading Assisted Living Operators

June 5, 2013 by · Leave a Comment
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Caring.com’s New Referral Program Supported by Leading Assisted Living Operators

Caring.com Named Preferred Provider by Assisted Living Federation of America (ALFA)

SAN MATEO, Calif., May 6, 2013 /PRNewswire/ — A group of the nation’s largest senior living providers — including Brookdale Senior Living (NYSE: BKD), Emeritus Senior Living (NYSE: ESC), Benchmark Senior Living, and Senior Star — have chosen Caring.com as their agency of record for national buying of Internet leads for families looking for housing and care for their elderly loved ones. Separately, the Assisted Living Federation of America (ALFA) named Caring.com as its preferred partner for Internet marketing services.

(Logo: http://photos.prnewswire.com/prnh/20070921/AQF020LOGO)

With surging demand in the U.S. senior housing market, more Americans than ever before are turning to the Internet and online word of mouth to find and select the best senior living providers for their senior loved ones. About 30-50% of the senior living industry’s leads are coming from the Internet and that number is expected to rise, as tech adoption among baby boomers and seniors alike continues to increase. Whether seeking independent livingassisted living, or memory care, about two million consumers every month turn to Caring.com to find expert guidance about their options, research local providers, and get help in making well-informed selection decisions.

The country’s top senior living providers have chosen Caring.com to increase visibility of their senior living communities, optimize inquiry-to-visit rates, and leverage Caring.com’s resources to better nurture leads from the moment the search begins, through the research and decision-making phases, all the way to community selection and move-in.

In Q4-2012, Caring.com expanded its service offering with the launch of a new toll-free referral help line. Available seven days a week to those seeking senior housing, Caring.com’s family advisors explain different types of senior living options, help identify local senior communities matched to the prospective resident’s needs and preferences, schedule tours, share and encourage consumer reviews, and answer a range of senior living questions. With this added consumer support infrastructure, as well as other new and expanded capabilities for lead qualification and nurturing, the group of senior living community partners announced Caring.com as the agency of record for lead qualification and development, starting January 1. The help line is now referring nearly four thousand prospective residents per week.

“Caring.com has been great to work with as they’ve added the referral model to their business,” said Jayne Sallerson, executive vice president of sales and marketing at Emeritus Senior Living. “Emeritus wanted to consolidate our Internet lead buying with a company we could trust, and Caring.com has demonstrated their commitment to consumers, to us, and to the industry. Their new program is showing positive signs of increased tours and conversions.”

“Caring.com has proven themselves to be a strong partner for Brookdale,” said Jim Pusateri, senior vice president of sales at Brookdale Senior Living. “Working with fewer Internet lead sources has improved our operational efficiencies, lowered our marketing costs, and improved consumers’ experience with Brookdale Senior Living.”

Separately, ALFA, the largest national association of providers of professionally managed communities for seniors, signed Caring.com as its preferred provider for Web-based lead services as well as to power the organization’s new ALFA Senior Living Community Directory.

“Caring.com is our preferred provider of Web-based services because they are an exceptional online resource,” said Richard P. Grimes, president and CEO of ALFA, which is the largest national association exclusively dedicated to professionally managed, consumer-driven senior living communities. “Caring.com’s high-quality content, easy-to-use directory, and online reviews help prospective residents and their families find the right solutions for their needs — this is good for consumers and good for senior living.”

“From the beginning, we’ve focused on building the most comprehensive and most credible online resource to help those caring for a senior parent, spouse, or other loved one,” says Andy Cohen, co-founder and CEO of Caring.com. “Unlike some other Internet resources that will only share information about those providers who pay them, we’ve stayed true to our social mission and help connect consumers to a variety of quality resources for their needs. Working with ALFA and the leading senior living communities helps enable our ability to best serve those in need of senior care — and we continue to offer referral to free and low-cost support resources as well.”

More information for senior living providers interested in partnering with Caring.com is available here: http://providerinfo.caring.com/ProviderGetListed.html Consumers can begin their search for senior housing here: http://www.caring.com/local

About Caring.com
Caring.com is the leading website for family caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Caring.com provides helpful caregiving content,online support groups, and the most comprehensive Senior Care Directory in the United States, with 35,000 consumer ratings and reviews and a toll-free senior living referral line (1-866-824-8174). In January 2012, Caring.com launched the Caring Stars award program recognizing America’s best assisted living communities based on consumer reviews. This year, 383 communities in 40 states were named the Caring Stars of 2013. Based in San Mateo, California, Caring.com is a private company funded by DCM, Intel Capital, Shasta Ventures, and Split Rock Partners. Connect with Caring.com onFacebookTwitterGoogle+, PinterestLinkedIn and/or YouTube.

CONTACT: PR@caring.com, 650-762-8190

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Comstock Senior Nutrition Prgm-Storey County

Mill & E Street, Virginia City, NV 89440

(775) 847-0957

Call for branch info. Exercises & art programs, legal services, HAWK services, Floral program,  SHIP Help, Access to health network

Nevada-Senior-Guide Adult Day Care Directory – Northern Nevada

The Continuum/ReGenerations

3700 Grant Dr., Reno, NV 89509

775-829-4700, www.thecontinuum-reno.com

Outpatient OT/PT/SLP, adult day care, home

safety evaluations and modifications,

Support group, Early Intervention Program

 

Day Break Adult Health Services

1155 E. 9th Street, Bldg. E, Reno, NV 89512

(775) 328-2575 Main – Senior Services

Therapeutic activity for disabled adults in a

supportive, supervised environment, nursing,                        group care.

 

More to Life, Adult Day Health Center, LLC

1963 East Prater Way, Sparks, NV 89434

(775) 358-1988, jeffdold@gmail.com

www.adultdaycarereno.com

Sat Hours, Friendly Nurses, Extensive

Caregiver Support, Enriching Activities,

Approved Medicade provider, VA Provider,                            Open most holidays, Date Night – 1st and

2nd Friday, 5pm-9pm

Nevada-Senior-Guide Respite Care Directory – Southern Nevada

Alzheimer’s Association – Desert SW Chapter

5190 S. Valley View Blvd. #S104, LV, NV 89118

(702) 248-2770, www.ALZ.org

Support Groups, Respite Care, Education,

Care Consultation. 800-272-3900 24/7 Hotline

 

East Valley Family Services

1830 E. Sahara Ave., Ste. 102

702-920-6581. Respite care by appointment,                          support group available – 702-920-6515

 

Easter Seals of S. Nevada

6200 W. Oakey Blvd., LV, NV 89146, 702-870-7050

Respite care, therapy services

 

Give Me A Break, Inc.

2550 Chandler Ave. #43, Las Vegas, NV 89120

(702) 898-2216, www.givemeabreak.com

Respite Care, Telephone Reassurance,

Referral Service, Community Service Court                        Assistance (call first)

 

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2320 Paseo Del Prado Bldg. B #204

LV, NV 89102. (702) 633-7264, www.hhovv.org

Referral Service, Respite Care, Education,                          Food Pantry, Transportation

 

Nevada Senior Services – 2 Locations

Henderson 702-368-2273, LV 702-648-3425

Respite care and support programs.

Contributions welcome. Call for additional info.

 

The ALS Association/NV Chapter

4220 S. Maryland Pkwy., Bldg. B, Ste 404

Las Vegas, NV 89119

(702) 777-0500, www.ALSofNevada.org

Referral, Durable Medical for ALS patients.

Call for hours. Support groups

 

Veterans Affairs of So. Nevada

7235 W. Buffalo Dr., N. Las Vegas, NV 89113

702-791-9040

702-791-9000 OR 1-888-633-7554 – Health Care

1-800-827-1000 Reno, NV – Benefits

1-800-273-8255 Opt 1 – Suicide Prevention

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Adult Day Care Center of Las Vegas

901 No. Jones Blvd.

Las Vegas, NV 89108

(702) 648-3425

Adult Day Care

Adult Day Care Center of Henderson

1201 Nevada State Dr.

Henderson, NV 89002

(702) 368-2273

Adult Day Care

Clark County Social Services Long Term Care Unit

3900 Cambridge St., Suite 202

Las Vegas, NV 89119

(702) 455-8687, www.accessclarkcounty.com

Adult Day Care, Long Term Care, Homemaker Referrals,

Short Term Care, Medical Assistance

The Salvation Army Henderson Adult

Health Day Care Center

830 East Lake Mead Pkwy

Henderson, NV 89015

(702) 565-8836, www.tsa-adultdaycare,org

Adult Day Care, Mentally Challenged

  • Senior Industry Network Group Events

    Monthly SING Meetings are held the first Thursday of every month at our NEW location below:

    Desert Canyon - HealthSouth
    9175 W. Oquendo Rd.
    Las Vegas, NV 89148

    S.I.N.G. Agenda:
    - Coffee and bagels will be served
    - A time to show gratitude by thanking those who have sent you referrals
    - Announcements around the room
    - One minute commercials
    - Open Discussion on topics of Self Empowerment

    * When? The 1st Thursday of every month. Networking starts at: 8:00am | Meeting starts at: 8:30am

    * How Much? It’s free!