Warning: trim() expects parameter 1 to be string, array given in /home/nvsenior/public_html/wp-content/plugins/custom-post-order-category/wp-customcategorypostorder.php on line 492
careful attention | Nevada Senior Guide

Marketing Real Estate to Senior Citizen Buyers by Marte Cliff

May 9, 2013 by · Leave a Comment
Filed under: Articles 

Have you noticed? Senior citizens aren’t as old as they used to be. At least  some aren’t. And that means you cannot market to all seniors in the same  way.

Senior buyers come in two varieties. The first are those who are actually  suffering from the ravages of age – and are only too happy to tell you all about  it. They’ll give you a list of ailments and things they can no longer do, so  your job in finding them a home is a bit more straightforward.

You can openly discuss issues like stairways, counter heights, doorway  widths, and space to install grab bars in the bathroom. They’ll tell you what  they need and want so you can go out and find it for them.

When you’re selling to this group, go preview homes before you take them  along.

When people are having a hard time getting around, need a wheelchair or  walker, or are just unsteady on their feet, they don’t need to be dragged around  looking at all the wrong homes. They won’t appreciate you wasting their energy  by showing them homes that are obviously wrong.

So pay careful attention to their needs, and if you eliminate a house they’ve  asked about, tell them why. It might be because the bathrooms and bedrooms are  on the second floor and the laundry room is in the basement – or perhaps because  of steep steps leading to the house. Maybe the garage is too narrow to allow  them room to put a wheel chair in and out of the car, or the bathroom door is  too narrow for the wheel chair to get through.

Do your homework, tell them the straight facts, and you’ll earn their  loyalty.

This segment of the senior population may be focused on living within minutes  of a medical facility, and they’ll probably tell you which one.

But what about the second group? What about the ones who are  officially senior citizens, but have no intention of acknowledging the fact?

You’d do well not to mention the words “Senior citizen” in their  presence.

Instead, find out more about them and their lives. Many are still working, so  see if they want to locate near the workplace. After that, inquire about hobbies  and other leisure time activities. Your new seniors may be avid golfers, they  may want to hit the gym three days a week, they make require fast access to a  swimming pool, or perhaps want to locate near a boarding facility where they can  keep a horse.

They may even want a home with a bit of pasture so they can take care of that  horse themselves.

Don’t assume anything. Some seniors are anxious to leave yard care  behind so they can pursue other interests, while others have been waiting for  retirement to have time to landscape a yard and grow a huge garden.

Take the time to listen. Listening is important no matter who your  client is, but when you’re selling to senior citizens, you need to listen to the  subtle hints as well as the open statements.

Remember, in the back of their minds, they’re recognizing the possibility of  ill-health in the future. How could they avoid it, with the television and  newspapers shouting it at every turn?

They know that the day could be coming soon when they won’t be able to easily  navigate those stairways – and they know that a wheel chair could be a part of  their future. They may even have a secret fear of living too far from a medical  facility.

But many simply do not want to talk about that. So don’t bring it up  unless they do.

Selling to seniors isn’t really all that different from selling to anyone  else. Your job is to listen and pay  attention to what you hear. When you do  that with each and every customer and client you’ll be head and shoulders above  your competition – because listening is almost a lost art.

Marte Cliff is a Freelance Copywriter and former real estate broker who  specializes in writing for real estate and related industries.

Marte offers a free mini-course for Realtors trying to build a business, as  well as web copywriting and lead generation packages. Learn more about them at  http://www.copybymarte.com

Marte offers a weekly ezine for real estate professionals and others with an  interest in marketing themselves or their property. To subscribe, and get a copy  of her report: How to Get Referrals & Testimonials, visit her at http://www.marte-cliff.com

Article Source: http://EzineArticles.com/?expert=Marte_Cliff

 

Light Bulbs For Senior Citizens By Atte Aaltonen

April 12, 2013 by · Leave a Comment
Filed under: Articles 

Seeing the Light: Why Lighting Is Important for Senior  Citizens

As people age, they consider home improvements that will make their living  spaces both safer and more enjoyable. Some senior citizens choose to downgrade  to a smaller and easy-to-manage home, while others improve the safety of their  current household by making sure railings are tightly installed, rugs are put on  slippery floors and stairs are covered in soft carpet. One factor that is often  overlooked is the lighting throughout the home. While it may seem simple,  lighting is one of the most important features of the home, especially as people  get older.

According to SeniorJournal.com, senior citizens need three times the amount  of light than younger people do in order to see clearly. This is because the  lenses on the eye thicken and the pupils shrink, causing the eyes to react  slower to lighting conditions. Senior citizens with dementia also suffer from  additional eye impairment because they have a difficulty in distinguishing  objects from their backgrounds.

Not only is lighting necessary for senior citizens because of the effects of  aging, but they also need adequate lighting for safety. Senior citizens are at  an increased risk for slips and falls, so it’s important that they can see  clearly throughout the home.

Where Should Seniors Have Lighting?

It’s essential that every room has adequate lighting for both safety and  comfort, but there are certain areas that require careful attention. Make sure  that stairways and walkways have enough lighting, as these are some of the most  common places for slips and falls. Ideally, seniors should have a light switch  at both the top and bottom of the stairs so that they can switch the lights on  and off without being stuck in the dark. The lights should point toward the  stairs so that each step is well lit.

The kitchen is another room that needs adequate lighting, as this is where  seniors prepare all of their meals and handle appliances. Seniors must be able  to read the labels on food items, buttons on appliances and also be able to  handle cutting and chopping confidently. To increase lighting, consider  installing lights underneath cabinets. Other good choices include low-hanging  lights to go over a breakfast bar or recessed lighting in all corners of the  kitchen.

Another room that deserves attention is the family room or den, where  reading, watching television and relaxing is done. There is no need for seniors  to strain their eyes when engaging in their hobbies, so choose lighting that  will complement activities. For example, floor lamps that have 3-way bulbs are  ideal, since each bulb can be positioned differently, providing light from a  variety of angles.

Nightlights are also important to have throughout the home, especially  because seniors find themselves getting up during the night to use the washroom.  Consider the areas that are dark and often traveled through during the late  hours, such as hallways, stairs and bedrooms. Nightlights are easy to place in  both high and low outlets to provide sufficient lighting, at least until a  senior can reach the light switch.

What Types of Light Bulbs are Best for Seniors?

The standard and most basic type of light bulb is an incandescent bulb. What  makes an incandescent bulb a great option for seniors is that it is easy to  change, easy to keep clean and fits in standard lamps and fixtures. Because  incandescent bulbs contain no mercury or lead, they can be disposed of or  recycled with the regular trash.

Fluorescent light bulbs are another great option for seniors because they are  efficient, produce little heat and last up to 20,000 hours. A longer life means  seniors won’t have to change the bulbs as much. Fluorescent light bulbs do  contain mercury however, so it’s important to dispose of them properly.

Turning Light Bulbs On and Off with Ease

Light bulbs and fixtures aren’t the only important factors to consider;  seniors must also think about how their light bulbs will be turned on and off.  If possible, make sure that all light bulbs can be turned on using a light  switch so that the room is well lit upon entering or exiting. As an added  benefit, choose to install dimmers onto light switches so that the intensity of  the light can be altered using the switch.

Other great options are rocker switches, which are larger than standard  switches and can be turned on and off using an arm, elbow or even a cane. If  there are rooms where the lights are not hooked up to a light switch, clap-on  lights should be considered. These friendly alternatives make it easy for  seniors to gently clap their hands in order to activate light bulbs.

How to Safely Change a Light Bulb

Providing a senior citizen’s home with enough light is not only essential for  safety, but it also allows seniors more independence and confidence. Best of  all, once proper lighting is installed, seniors can maintain their light bulbs  and fixtures themselves. To change a light bulb is simple and requires no tools,  as long as the bulb is in a lamp or fixture that does not contain a glass  reflector. If a glass reflector is present, a small screwdriver can be used to  loosen the screws and remove the bulb.

1. Turn off the electricity and let the bulb cool for 5 minutes.  2. Hold  the base of the bulb firmly with one hand, while turning it counterclockwise  until it is released from the socket. 3. Insert the new light bulb into the  socket, making sure it fits snug. 4. Turn the light bulb in a clockwise  direction until is locked in. 5. Switch the electricity to “on” and make  sure that the bulb is working properly.

What to Look for When Choosing Light Fixtures

There may not be much that seniors can do about existing lighting, but if  updating fixtures or purchasing a new home, there are certain light fixtures to  consider. Look for ceiling fixtures that do not contain globes around them.  These need to be removed and cleaned often in order to maintain their look and  proper lighting. Not to mention, in order to reach these fixtures, seniors will  need a ladder or step stool, which only increases the risk of slips and  falls.

Floor lamps make great lighting options since they are easy to maintain.  Light bulbs can simply be swapped out and a cloth or paper towel can be used to  wipe down the bulbs and fixtures. Best of all, floors lamps are inexpensive, can  be matched to any décor and can be moved throughout the home.

Wall sconces are other great alternatives to ceiling lighting, especially in  stairwells and bathrooms. Wall sconces make it easy to change out light bulbs  and most models have openings on both the top and bottom. Sconces are easy to  clean, have decorative appeal and provide ample lighting, especially is awkward  places and corners.

Proper lighting is vital for the safety and independence of senior citizens.  Fortunately, senior centers and retirement homes have improved their standards  in regards to lighting, but it’s important that the homes of seniors are not  ignored. Take the time to consider new and updated light bulbs and fixtures, as  well as increasing the wattage where applicable. Ultimately, seniors will find  their homes more enjoyable and comfortable with these minor home  improvements.

Visit this site for information about fluorescent light bulbs.

Article Source: http://EzineArticles.com/?expert=Atte_Aaltonen

Article Source: http://EzineArticles.com/4293228

  • Senior Industry Network Group Events

    Monthly SING Meetings are held the first Thursday of every month at our NEW location below:

    Desert Canyon - HealthSouth
    9175 W. Oquendo Rd.
    Las Vegas, NV 89148

    S.I.N.G. Agenda:
    - Coffee and bagels will be served
    - A time to show gratitude by thanking those who have sent you referrals
    - Announcements around the room
    - One minute commercials
    - Open Discussion on topics of Self Empowerment

    * When? The 1st Thursday of every month. Networking starts at: 8:00am | Meeting starts at: 8:30am

    * How Much? It’s free!