Once upon a time, senior citizens were old people. They were assumed to be suffering from ill health and in need of care. They sold their homes so they could move in with children or move to a care facility. Not any more.
Now senior citizens exhibit the same variety of health and fitness as people much younger. In fact, those who have actively taken care of themselves are probably more fit than those in their teens and 20’s who shun exercise and live on junk food.
So, assume nothing, because senior citizens come in many varieties, with many different goals.
Many choose to remain in their homes, while others want a change of scenery. But even those want to sell have different reasons.
Some want to get away from excessive maintenance chores. They’ll choose a smaller home with a smaller yard – or perhaps a condo. They may be in failing health, but don’t assume so. They may just want to pursue hobbies or take up volunteer work or be free to travel. Many have something they want to do that they couldn’t do before, and they don’t want to be tied down by a high maintenance home.
Others want to find a new home with a large yard, or even acreage, so they can take up gardening or buy a horse or raise dogs.
Some just want to get away! They’ll sell the old homestead and move into a motor home so they can see the places they’ve been dreaming about for all those years when they were tied to work.
Some want to move to a more temperate climate – they’re tired of the cold and snow and want to get outdoors and play all year. Some have always dreamed of living on a lake or in the mountains or on the desert. Some wanted to get away to a small town with a slower pace – or to move to a city with opera houses and art galleries and the theater. But until now, they were stuck because they were afraid to move away from their work. Now they can go where they want.
Of course, there still are those seniors who are selling because they do need to move in with the kids or to an assisted living facility.
Your job as an agent is to not assume anything. If you want to sort your lists, set up a capture on your website with information about downsizing to a smaller home, and a separate capture with information about transitioning to assisted living. You could even have different pages on your site – just like you might have different pages and different information for first time buyers and move-up buyers.
When you get a call to list a home for a senior citizen, go with no pre-set ideas. Wait and talk to the homeowner before you try to anticipate just what kind of assistance they need. Otherwise, you’ll risk alienating a new client before you get a chance to show your stuff!
Marte Cliff is a Freelance Copywriter who specializes in writing for real estate and related industries.
She’ll help you with one letter, or an entire marketing plan. For Real Estate agents and brokers who are ready to get full value from their websites, she’ll be happy to put together an entire package – from the web copy to the lead generation packages that make an agent’s phone ring.
For busy agents on a budget, Marte offers pre-written letter sets for use in postal mail or in e-mail continuity campaigns. The current selection includes letters for FSBO’s, Expired Listings, Short Sale sellers, First Time Buyers, and a set for new agents to send to buyers. Read what’s included in these sets by visiting http://www.copybymarte.com/pro/prospecting.html
Marte’s weekly ezine for real estate professionals offers tips and hints for building a successful business. To subscribe, and to see other resources available for real estate sales professionals, visit her at http://www.copybymarte.com
Oak Hill Senior Living offers 121 beautiful retirement apartments in Las Vegas, Nevada. Our apartments include studio, one-bedroom and two-bedroom units. Many include a charming kitchenette and spacious bath.
Enjoy three excellent meals each day in our beautiful dining room. At Oak Hill, you can enjoy a full activity calendar with both inside and outside events to engage your mind, body and spirit. Weekly housekeeping and scheduled transportation is also part of your reasonable monthly fee.
Throw away your vacuum cleaner! Get rid of your toilet brush! Donate the lawnmower! Because at Oak Hill Senior Living Community, we take care of the chores so you don’t have to.
Oak Hill is more than a place to live – it’s a place to call home and it is a community for you to enjoy. If you have not been in for a tour, call us today for a complementary lunch and personal tour of this wonderful opportunity.
Life in Our Community
Living at Oak Hill is an ideal lifestyle. Three meals are available to you each and every day; we do the cooking and the dishes. Or if you opt, your beautiful kitchenette gives you opportunity to enjoy a meal in your apartment.
You have worked hard for a long, long time. Put your feet up and let Oak Hill’s housekeepers do the vacuuming, the dusting, mop the bathrooms, and clean out the shower each and every week. They even change the flat linen.
Here you’ll find personal touches and activities unique to our vibrant community. Oak Hill’s activity program allows the flexibility to be as relaxed or active as you like. Here you have the option of taking up new hobbies as well as continuing with old favorites.
We’ve taken extra effort to ensure each detail at Oak Hill is above par when it comes to your enjoyment and convenience.Frequent trips around town will enable you to continue your active lifestyle while still enjoying extras such as weekly housekeeping, linen service, and landscaping. Escape to Oak Hill Senior Living and join us for the good life.
Your monthly rental rate includes the following programs and services:
- Three delicious meals each day along with a 7:30 a.m. to 7:00 p.m. beverage bar
- Weekly housekeeping
- Paid utilities (except cable and personal telephone)
- 24-hour security
- Maintenance and grounds-keeping service
- Scheduled transportation to doctor’s appointments, shopping, outings, tours, and more
- Planned group activities and special events