Keepsakes, Family Heirlooms Passed Down More Effectively with New Legacy Builder Tool Chest from LegacyStories.org

November 20, 2013 by · Leave a Comment
Filed under: Articles 

Allianz American Legacy Studies researchers asked a group of Baby Boomers and their parents to rank on a scale of 1-10 (10 being most) what was more important to them when it comes to passing down an inheritance: values and life lessons or financial assets.

Perhaps not so surprisingly, the results showed that passing down values were over seven times more important than passing down valuables.

Yet only a small fraction of these three generations has made any provisions, mostly due to lack of awareness, education and the tools to do the job properly.

In addition to values and life lessons, a lot more should be included when building and passing down a legacy. Keepsakes and awards often represent defining moments and milestone events and can become family heirlooms when the stories behind their acquisitions are documented.

Identifying people in a select group of vintage family photos is one the best ways to document personal history, as some of the people in the old photos might as well be strangers to grandchildren. Those who grew up in the 20th century were first generations to record special events and moments.

Today’s digital technology offers a chance to pass down a purposeful legacy that will survive the ravages of time, and the experts at LegacyStories.org have developed an innovative Legacy Builder Tool Chest to help.

Consisting of fourteen drawers, each “toolkit” focuses on a specific legacy topic with interactive how-to guidebooks, downloadable forms, video tutorials and lots of helpful resources.

Toolkit topics include “Life Lessons and Values“, “Keepsakes & Heirlooms”, “Vintage Legacy Photos”, and one titled “Loved Ones in Care” to help caregivers build a legacy for victims of Alzheimer’s, people in hospice care, or seniors living in assisted or skilled nursing facilities.

“Since passing down life lessons and values is the highest priority, we provide members the ‘Life Lessons and Values’ toolkit at no cost,” says Tom Cormier, co-founder of LegacyStories.org. “Membership in LegacyStories.org is also free so there are no obstacles to prevent anyone from securing an honored place in family history. They just need to take action before regretting it.”

The Legacy Builder Tool Chest is also being recommended by financial advisors, estate planners and elder law attorneys as a means to engage with their clients in a purposeful way.

Content for the individual toolkits is contributed by top legacy experts including members of The International Assoc. of StoryKeepers (I-ASK) and the Association of Personal Historians (APH).

Our goal is to help people establish themselves as “effective elders” while they are alive, and to become “awesome ancestors” when they pass on,” Cormier states. “Our grandchildren and descendants will one day have an interest in learning about their family history. Because so few people will take the time to document their personal history, those who do will live on forever as their descendants’ go-to awesome ancestor.”

Contact info:
Tom Cormier — Co-founder
Phone: 423-295-5904
Email
Website: www.legacystories.org

Read more news from LegacyStories.org

Niche Marketing Strategies For Tutoring Businesses Looking To Attract Senior Citizens by SK Tilton

April 29, 2013 by · Leave a Comment
Filed under: Articles 

For years, we’ve heard about the graying of our population from the baby boom  years. Our current class of senior citizens inductees (the population born  during the Baby Boom after World War II from 1946 to 1964) is going to make up  close to 20% percent of the total US population by 2029 according to the US  Census Bureau. What often goes unmentioned is that this mature population also  controls one of the largest percentages of disposable income. As a group, senior  citizens are and will be for some time the most affluent Americans. They hold  about three quarters of the nation’s financial assets worth approximately $1  trillion in disposable income annually.

Again, that is $1 trillion dollars in disposable income annually.

Many product and/or service oriented businesses have taken the long view and  begun marketing various products and services geared specifically to the older  consumer. Despite this recognition on the part of a few marketers, this  financially secure, mature group of consumers remains largely untapped by  educational companies and services. Take for instance the onslaught of new  technologies that seem to pop up like daisies in the spring, out of all consumer  groups, our seniors, are usually the last to be courted. While it may be true  that certain technologies are better suited for younger tech savvy consumers (I  am reminded of my elderly grandmother who purchased an unlimited text messaging  package on a small phone without text messaging capability and did I mention she  had arthritis), it doesn’t mean that this market is entirely unsuited for those  educational businesses and services that use technology to deliver their product  or service.

For a supplemental education service tutoring provider, this mature consumer  group is wide open with far less competition and minimal requirements in the way  of overhead expenditures. Two of the much-needed services that senior citizens  in particular lack are computer training and technology acclimation. Many of the  services supplemental education companies can provide, are the ones that are  most often overlooked or taken for granted, i.e. using the internet, opening up  an email account, social networking account registration, etc. If you are  reading this article, you can definitely offer those services and more. Suppose  for a moment you feel uncomfortable with your level of competence in offering a  few of these services, let me repeat what I said in my previous article, Niche  Marketing Strategies for Tutoring Businesses Looking To Attract Parents of  Students Taking State Standardized Tests, you do not have to be an expert in the  subject matter in order to provide supplemental services in the subject matter,  you just need to hire people with thorough experience related to the field.

The reason for the lack of competition in this age group is precisely because  this mature audience is a bit more discerning with their spending habits and a  more sophisticated approach is required to gain their attention, loyalty, and  dollars. However, it is for this very reason that supplemental education service  providers should dive into this market with fervor and enthusiasm. Education is,  and has always been a cornerstone for any age group. The value that the 50 and  over age group places on education should not go unnoticed. Along with  education, communication plays an important role in everyone’s lives and its  role only expands as one gets older. In the past, many grandparents would send  letters to their grandchildren and eagerly await their response. Grandparents  yearn to be a part of their grandchildren’s lives. Why not offer the ability to  stay in touch while simultaneously helping an older population learn and acquire  new skills? Imagine grandma’s joy every time she logs on to her e-mail account  and sees a message from her grandchild or when she receives a tweet. It’s truly  a win-win proposition!

Of course that’s just the tip of the iceberg when it comes to the type of  services supplemental education providers can offer up in addition to computer  training. Curriculum and/or activities marketed to senior citizens can range  from learning a new language to scrap booking to ballroom dancing. If you’re  looking for ideas on what senior citizens are interested in learning, you can  find a compiled starter list below. Since most of your organized activities and  programs will consist of a variety of group sizes, you will have the ability to  market age specific specials and discounted tuition fees accordingly. Remember,  you run a supplemental education service business that should be able to teach  and tutor in multiple disciplines. You do not need to have any expert knowledge  in any of these areas, just hire someone who does. It is highly unlikely that  Sam Walton knew how to repair the diesel engines of every tractor-trailer that  brought in a load of merchandise to his stores, but his business (Walmart) hired  people who did have that expertise.

The best part about marketing to this age group is that they are fairly  accessible if you know where to look. Putting up postings/flyers at local  community church bulletins, visiting the adult education departments of local  community colleges, and contacting the Facility Director or Onsite Coordinator  at various assisted living facilities to propose your computer training or other  services to their residents, is a good way to start. If interested, there are  plenty of online directories that list full contact information for assisted  living facilities narrowed by zip code or state.

How about the Bingo nights? They are usually held at lodges, halls, churches,  and schools/community colleges.

Hold the presses! Yet another great source that has been largely abandoned by  the younger generation is the newspaper. Here’s a little known fact about the  newspaper industry – 65% of its readers are over the age of 55. By advertising  in this medium you are reaching over half of the newspapers readers – Now that’s  worth another read!

When it comes to reaching senior citizens, let your creativity lead the way,  your opportunities are limitless. For the astute, forward thinking individual,  this is a unique opportunity to service an undeserved demographic and separate  your business from the competition. Remember, thinking outside the box never  gets old!

Activity Ideas for Senior Citizens: · Computer Training  · Dance   · Yoga  · Painting  · Sewing · Journal Writing · Knitting or  crocheting  · Photography · Discussion Groups  · Exercise  ·  Knitting  · Foreign Language Conversation · Needlepoint  · Pinochle   · Quilting  · Tai Chi  · Writing workshops  · Crafts  ·  Bowling  · Bridge

S.K. Tilton has served as a program director, site coordinator, area  director, and as a SES business consultant to various SES (Supplemental  Education Services) tutoring companies across the United States. S.K. Tilton has  written numerous business plans for SES start ups and filed many approved  applications on behalf of SES tutoring companies. As a consultant, S.K. Tilton  has been responsible for presenting and implementing successful marketing plans  and helping first year start ups achieve success normally enjoyed by seasoned  SES veterans. S.K. Tilton’s latest work combines practical experience of the  best and worst SES practices to bring you the only SES success guide book  available. For further information on the SES Made Easy book and the author,  please visit http://www.sestutoringbiz.com.

Stay informed on the latest information regarding supplemental education  service tutoring at http://sestutoringbiz.com/category/Blog/

Article Source: http://EzineArticles.com/?expert=SK_Tilton

 

  • Senior Industry Network Group Events

    Monthly SING Meetings are held the first Thursday of every month at our NEW location below:

    Desert Canyon - HealthSouth
    9175 W. Oquendo Rd.
    Las Vegas, NV 89148

    S.I.N.G. Agenda:
    - Coffee and bagels will be served
    - A time to show gratitude by thanking those who have sent you referrals
    - Announcements around the room
    - One minute commercials
    - Open Discussion on topics of Self Empowerment

    * When? The 1st Thursday of every month. Networking starts at: 8:00am | Meeting starts at: 8:30am

    * How Much? It’s free!