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old homestead | Nevada Senior Guide

Marketing to Senior Citizens – Assume Nothing! by Marte Cliff

May 3, 2013 by · Leave a Comment
Filed under: Articles 

Once upon a time, senior citizens were old people. They were assumed to be  suffering from ill health and in need of care. They sold their homes so they  could move in with children or move to a care facility. Not any more.

Now senior citizens exhibit the same variety of health and fitness as  people much younger. In fact, those who have actively taken care of  themselves are probably more fit than those in their teens and 20’s who shun  exercise and live on junk food.

So, assume nothing, because senior citizens come in many varieties,  with many different goals.

Many choose to remain in their homes, while others want a change of scenery.  But even those want to sell have different reasons.

Some want to get away from excessive maintenance chores. They’ll  choose a smaller home with a smaller yard – or perhaps a condo. They may be in  failing health, but don’t assume so. They may just want to pursue hobbies or  take up volunteer work or be free to travel. Many have something they want to do  that they couldn’t do before, and they don’t want to be tied down by a high  maintenance home.

Others want to find a new home with a large yard, or even acreage, so  they can take up gardening or buy a horse or raise dogs.

Some just want to get away! They’ll sell the old homestead and move  into a motor home so they can see the places they’ve been dreaming about for all  those years when they were tied to work.

Some want to move to a more temperate climate – they’re tired of the  cold and snow and want to get outdoors and play all year. Some have always  dreamed of living on a lake or in the mountains or on the desert. Some wanted to  get away to a small town with a slower pace – or to move to a city with opera  houses and art galleries and the theater. But until now, they were stuck because  they were afraid to move away from their work. Now they can go where they  want.

Of course, there still are those seniors who are selling because they do need  to move in with the kids or to an assisted living facility.

Your job as an agent is to not assume anything. If you want  to sort your lists, set up a capture on your website with information about  downsizing to a smaller home, and a separate capture with information about  transitioning to assisted living. You could even have different pages on your  site – just like you might have different pages and different information for  first time buyers and move-up buyers.

When you get a call to list a home for a senior citizen, go with no pre-set  ideas. Wait and talk to the homeowner before you try to anticipate just what  kind of assistance they need. Otherwise, you’ll risk alienating a new client  before you get a chance to show your stuff!

Marte Cliff is a Freelance Copywriter who specializes in writing for real  estate and related industries.

She’ll help you with one letter, or an entire marketing plan. For Real Estate  agents and brokers who are ready to get full value from their websites, she’ll  be happy to put together an entire package – from the web copy to the lead  generation packages that make an agent’s phone ring.

For busy agents on a budget, Marte offers pre-written letter sets for use in  postal mail or in e-mail continuity campaigns. The current selection includes  letters for FSBO’s, Expired Listings, Short Sale sellers, First Time Buyers, and  a set for new agents to send to buyers. Read what’s included in these sets by  visiting http://www.copybymarte.com/pro/prospecting.html

Marte’s weekly ezine for real estate professionals offers tips and hints for  building a successful business. To subscribe, and to see other resources  available for real estate sales professionals, visit her at http://www.copybymarte.com

Article Source: http://EzineArticles.com/?expert=Marte_Cliff

 

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    S.I.N.G. Agenda:
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