For years, we’ve heard about the graying of our population from the baby boom years. Our current class of senior citizens inductees (the population born during the Baby Boom after World War II from 1946 to 1964) is going to make up close to 20% percent of the total US population by 2029 according to…
Tag: disposable income
Senior Citizens Can Become Great Customers by Michael McCann
If you think the senior citizen market isn’t dynamic, then you’re really out of touch with marketing. Thirty-five percent of our population is over 55 years old, and these very affluent seniors control almost 45 percent of the disposable income of our country. Neither Madison Avenue nor the advertising agency down the block takes this …