Have you noticed? Senior citizens aren’t as old as they used to be. At least some aren’t. And that means you cannot market to all seniors in the same way. Senior buyers come in two varieties. The first are those who are actually suffering from the ravages of age – and are only too happy…
Tag: laundry room
Sometimes Little Things Can Be Huge!
By Thair Phillips, President, RetireSafe A small and relatively new product is making life easier for older Americans. It’s a simple thing, but unit dose laundry detergent packs (or pods) are helping seniors perform necessary laundry chores that they might not otherwise be able to do without help. The laundry packs’ small size and pre-measured,…