Inside Advice on Marketing Senior Housing By Phyllis M. Thornton This article is the first in a series of articles derived from Thornton’s new Textbook & CD: Inside Advice on Marketing Senior Housing—The 15 Components of Success. Long gone are the days when hosting a cheerful open house and producing a pretty brochure passed for…
Tag: marketing plan
Marketing to Senior Citizens – Assume Nothing! by Marte Cliff
Once upon a time, senior citizens were old people. They were assumed to be suffering from ill health and in need of care. They sold their homes so they could move in with children or move to a care facility. Not any more. Now senior citizens exhibit the same variety of health and fitness as …
Niche Marketing Strategies For Tutoring Businesses Looking To Attract Senior Citizens by SK Tilton
For years, we’ve heard about the graying of our population from the baby boom years. Our current class of senior citizens inductees (the population born during the Baby Boom after World War II from 1946 to 1964) is going to make up close to 20% percent of the total US population by 2029 according to…
Email Marketing For Senior Citizen Centers by Dan Forootan
Ads in the phone book and Yellow Pages are a better investment than a newspaper ad, but senior citizen centers need to provide gentle reminders of their presence to potential patrons, many of whom are living alone and uncertain about venturing into something new and unknown. How can they encourage newcomers to come to the…