Livliga dishware is a new solution to help these two generations eat right and stay healthy
Americans are living longer than ever, according to the U.S. Centers for Disease Control, but the fight to stay healthy is just as challenging as it has been with past generations. Recent studies show that the Silent Generation, born from 1927 to 1945 and Baby Boomers, born from 1946 to 1964, collectively face three major nutritional challenges.
A Journal of the American Medical Association Internal Medicine study shows Baby Boomers have higher rates of hypertension, diabetes, obesity and high cholesterol when compared to their previous generation. The Food and Agricultural Organization of the United Nations also shows the highest obesity rates are currently found in Baby Boomers.
For the Silent Generation, currently ages 68 to 85, the National Institute on Aging says its main challenge is related to lack of balanced nutrition and getting enough calories.
The NIA says this group has:
- decreased appetite
- trouble chewing food
- less socialization around food
- diminished sense of taste and smell
- medication interference with food enjoyment
- fixed incomes
One new solution is Livliga, a tool Baby Boomers and Silent Generation seniors can use to promote right-sized food portions to reach target weights as well as to guide intake of balanced nutritional meals. Created with an Advisory Committee including a cardiologist and certified nutritionist, Livliga offers easy, subtle cues to improve and control the food environment.
“Livliga is a solution for every stage of life,” says inventor, Sheila Kemper Dietrich. “It can be used by people who are under eating and need to be reminded to take in more calories or to help those who are struggling to shrink their waistlines. The guide to portion sizes combined with reminders of what comprises a balanced meal are the keys to better health for both groups.”
Livliga is Swedish for LIVELY, VIBRANT or VIVID, which is the company’s core philosophy. Kemper Dietrich’s vision was to create an attractive suite of place settings designed for a healthy lifestyle and suitable for entertaining family and friends in both formal and informal settings. The beautiful designs on the dishware offer elegant visual cues to guide appropriate and right-sized servings. The initial product launch was a 4-piece place setting in two patterns, including a dinner plate, salad/luncheon plate, bowl and mug. Livliga also offers a serving bowl, etched water and wine glasses.
For Baby Boomers or Silent Generation seniors with grandchildren, Kidliga can also be helpful to promote healthy habits for the entire family. Kidliga is whimsical, fun dishware for kids, accompanied by a health-oriented children’s storybook. Sammie & Sax in the Land of Quinoa: The Search for a Balanced Meal just won a Moonbeam Award in the Health Issues category and is a useful tool and solution to help families in the fight against childhood obesity.
Livliga products are specifically designed to help both adults and children address the “psychology of eating”. The rim sizes, color palette, and designs all combine to encourage slower eating, make portion sizes look larger, as well as make food more visually appealing.
A 4-piece Livliga place setting is available on the company website at www.LivligaHome.com at an introductory price of $49.95 (MSRP $59.95). All of the additional products and pricing can be easily found on the website as well. Kemper Dietrich says plans call for further product launches, including additional patterns and a set of LivSpoons that makes for easy, everyday measuring and serving of right-sized portions.
To purchase Livliga, visit the online store at www.LivligaHome.com. “Like” Livliga on Facebook at facebook.com/LivligaHome, follow on Twitter @LivligaHome and visit our blog at LivligaHome.blogspot.com. Watch our videos on YouTube.com/LivligaHome.
Agency Zero Public Relations